As Lee Memorial Health System, a six-hospital system in Fort Meyers, Florida, approached its 100th anniversary, it underwent a brand refresh giving the system a new name and logo. Coinciding with the brand refresh was Lee Health’s expansion into South Lee County, where Lee Health built the new 31-acre, state-of-the-art Lee Health Coconut Point Campus. This 163,000 square-foot medical facility is also home to Lee Health’s Healthy Life Center.
Working with FLAD Architects, an exterior and interior wayfinding and signage system was created using the Coconut Point Campus as a beta site to use and test the new brand. Keeping this in mind, a new signage design needed to be created to complement the Coconut Point campus design aesthetics and comply with the city’s rigid design code. The design also needed to have the ability to be applied at other Lee Health locations. The exterior signage design was inspired by the area’s Mediterranean Revival architecture and showcased Lee Health’s new logo. The Corbin Design team worked closely with local authorities, including the city’s design review board. Conceptual designs were shared with this board and during public information sessions and revised based on input before a final design direction was achieved and approved.