This global pharmaceutical company needed a prescription for guiding visitors around its Indianapolis headquarters and Technology Center campuses, and through its buildings. Wayfinding challenges included the fact that the sprawling campuses are subject to ongoing construction with frequent road closures and parking lot shifts. Existing signs varied in appearance and included no public wayfinding and little identification. It also did a poor job of reflecting Lilly’s status as an innovative corporation on the cutting edge of pharmaceutical research.
Corbin Design’s prescription included creating a corporate signage standard that reinforces the brand image and is made available to staff by way of a Web Toolkit.
Specific changes to the wayfinding system included:
- color-coordinating and naming campus parking lots
- developing wayfinding for major public thoroughfares, identifying decision points, directing drivers to parking and buildings, and pedestrians to building entrances
- developing wayfinding from truck entrance to docks and delivery areas
- designing custom signs to identify labs and personnel, and act as internal message boards
